Pick a monitoring plan by the number of sites you run. Add Kestrel to win new clients, or take Everything with AIO. Stackable add-on packs cover VRT and high-frequency checks.
25 sites. For solo devs and small studios keeping a handful of sites honest.
100 sites. The working plan for growing agencies and product teams.
500 sites. For large rosters and portfolios that need room to grow.
DeadWatch at agency scale and the Kestrel lead-gen module together — keep every client site watched while you fill the pipeline. The best value if you run monitoring and outreach side by side.
Turn prospects into revenue — discover a business, scan their site, generate outreach, and sell an honest report. Add it standalone, or get it inside AIO.
Get the lead-gen engine: discovery, grounded scans, AI outreach copy, and sellable reports.
More volume and the booking module — everything in Starter, tuned for higher throughput.
Onboarded by conversation during beta
Packs stack on any monitoring plan and on each other — buy as many as a site needs. Add them from your account.
Add weighted-zone visual regression to more sites. Stack packs to cover as many as you like.
Run your most critical sites on faster intervals for quicker detection. Stackable across sites.
By how many sites you monitor. Starter covers 25 sites at $49/mo, Pro covers 100 at $149/mo, and Business covers 500 at $399/mo. Every plan includes the full monitoring suite — the tiers differ by capacity, not by features. If you also want the Kestrel lead-gen module, AIO bundles both.
DeadWatch plans (Starter, Pro, Business) are the monitoring product — the watch over sites you already run. Kestrel plans are the lead-generation module — discover prospects, scan their sites, generate outreach, and sell reports. AIO includes both in one plan.
Everything: DeadWatch monitoring at agency scale plus the Kestrel module, in a single $999/mo plan. It's the best value when you run monitoring and outreach side by side, instead of paying for a monitoring plan and a Kestrel plan separately.
Packs stack on any monitoring plan and on each other. The VRT Pack adds visual-regression coverage — $19 for 10 sites, $39 for 25, $69 for 50. The High-Frequency Pack adds tighter check intervals — $29 for 10 sites, $59 for 25, $99 for 50. Buy as many packs as your sites need and add them from your account.
Kestrel is in active beta. The discovery, scan, outreach, Stripe checkout, PDF delivery and booking flows run end to end, and early users are onboarding now. Some Kestrel plans are set up by conversation while we finish hardening — see how Kestrel works or reach out.
No. Teams and scoped client access are included in every plan — no per-seat fees layered on top.
We do. Each account runs on its own instance at its own subdomain, with per-tenant database isolation — your data is never mixed with another tenant's. Self-hosting is possible in principle if that's a hard requirement; talk to us. The full FAQ covers data and offboarding.