What it looks like
A grounded diagnostic, and a pipeline that tracks itself.
The scan surfaces named, checked findings — not fake urgency. The leads table follows each prospect from scanned to sold to re-audited.
Cold outreach is easy to ignore. A specific, true report about their site is not. Kestrel discovers the prospect, scans their website against real checks, drafts the outreach copy, and hands you a branded diagnostic they can't argue with — one you can also sell and book a call from.
Discover → audit → AI outreach copy → sell & deliver → book the call.
Kestrel plans from $99/mo, or included in AIO · every finding maps to a real check
Kestrel drives a real probe against the live site — the same distributed check engine behind DeadWatch — then normalizes, scores and packages it into a report you can put a price on, with the outreach and booking to close.
Keyless Places-style discovery of local businesses, scored for outreach priority — Tier 1/2/3 by the signals that say they need help.
~10 upstream collectors plus in-repo probes — security, SEO, speed, email deliverability — graded A–F against real checks.
Draft outreach that references the actual findings, so the first touch is specific and true — not another ignorable template.
Sell the report at your price through Stripe under your account; on payment a worker renders and emails the branded PDF.
Book the call with the built-in scheduler, and each sale mints a single-use free re-audit coupon (FLWP-) to bring them back.
The scan surfaces named, checked findings — not fake urgency. The leads table follows each prospect from scanned to sold to re-audited.
Every finding is tied to a real check against the site. A signal that couldn't be verified is reported as "not checked" — neutral, never a phantom penalty.
TLS, security headers, DNS, WHOIS, ports, email deliverability (SPF/DKIM/DMARC), performance and CrUX — plus in-repo probes that read the page's own HTML and network behavior.
If CrUX has no field data, that source drops out of the weighted average instead of counting as a failure. The report says "we checked X and here's what we found" — never penalizes for what it couldn't see.
Before trusting any 200 as an exposed file, the scan fires control requests to random paths. A catch-all host suppresses all 200-based findings and flags the result inconclusive.
Reports render as branded HTML and export to PDF via headless Chromium. The prospect sees your agency, not ours. Saleable audits come in tiers — security summary or detailed, SEO lite / detailed / walkthrough.
Checkout runs on Stripe under your account, Stripe Connect supported so revenue routes to you. A checkout.session.completed webhook kicks off delivery; the buyer never creates an account.
A genuine paid purchase mints a single-use, 30-day, 100%-off coupon (FLWP-) for a free re-audit of the same URL. They fix things, you re-scan, you show the delta — a natural bridge to a retainer.
Note: reports are delivered as PDF email attachments — your email provider must be able to send attachments. Confirm that before your first sale.
Kestrel plans start at $99/mo, or come included in the AIO plan alongside every DeadWatch monitor.